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Social Media Influencer Shani Grimmond at MECCALAND 2018


The question on everyone’s matte lipstick lips, what is MECCALAND? Everyone has been guessing since the first announcement! Beauty YouTubers will be there, there's goodie bags and which state will it be in? The MECCA team has been planning something that’s never been seen in Australia before, something you won’t forget! Here’s a hint: The 2018 festival season has been a huge hit so far... (got it yet?).

If you’re a beauty junkie like me, you’re in the right place! The final reveal... MECCALAND is joining in on the fun-filled season with a three day festival in Melbourne. You’re thinking, “how does a cosmetics and skincare store put on a festival?”. MECCA is about to show us exactly how its done! 

So what is a beauty festival? 

MECCALAND is going to be the ultimate beauty festival, think Tomorrowland but for beauty. We’ll be celebrating the best of what the beauty world has to offer and I couldn’t think of a better reason to create an amazing event!  

Social Media Influencer Sammy Robinson at MECCALAND 2018

From the 13th - 15th of April MECCA beauty junkies will experience interactive and theatrical Insta-worthy moments, access to brand experts from around the world, receive exclusive limited-edition festival-only beauty products and see special appearances from everyone’s favourite YouTubers/Instagrammers. Who wouldn’t want to enjoy a festival hosted by MECCA babes, Sammy Robinson, Shani Grimmond, Bella Fiori and Heidi Hamoud? 

Social Media Influencer Bella Fiori at MECCALAND 2018

“I can’t tell you how excited I am to share this spectacular carnival-like experience with our customers. It’s going to be a blast” says MECCA founder Jo Horgan.



Chiming in on MECCALAND celebrations, you’ll find brands such as Too Faced, NARS, Hourglass, Urban Decay, Drunk Elephant, Mario Badescu and MECCA MAX. A total of 25 of the worlds best beauty brands will be contributing to the festival.

Whats happening on the day:

All festival head beauty junkies receive an exclusive MECCALAND tote bag with treats! (Okay, I’m convinced). Beauty touch-ups and giveaways will be happening through the sessions, keeping your makeup fun and fresh all day. The MECCA team aren’t done yet, MECCALAND merch exclusive products from leading makeup, skincare and haircare brands will be available to shop on the day.

Social Media Influencer Heidi Hamoud at MECCALAND 2018

Where can I get tickets?

Beauty junkie festival-goers will flood MECCALAND by choosing one of the 12 available three hours session times spread over the three day period. 

  • Beauty Loop loyalty program members will have access to pre-sale to tickets on Monday 26 February 2018 at 7:30 am.
  • Tickets are released to the general public on Tuesday 27 February 2018 at 7:30 am. 
  • Tickets are $49.00 AUD and I’m already dreaming of being at MECCALAND. 

Hopefully, I can meet some of you there if I can snap up a ticket! 

Location Details:
April 13-15 2018,
2 Chelmsford Street, Kensington, Victoria.